SEO stands for Search Engine Optimization, and it is a way to make Google (or other search engines) like your site more. Essentially SEO is the stock market for words that your customers are searching online. We start out by researching phrases and words that your customers are searching (like, ‘best digital marketing agency near me’), you choose the keywords you want (from our researched recommendations) and then we optimize your site around those keywords. This (plus over 200 other ranking factors that search engines look to) can make your site climb the search engine ranking page (SERP), meaning your site might be #13 for ‘best digital marketing agency near me’ which is the second page of Google’s search results – but after SEO you could climb to #3, which will get you considerably more traffic, more clicks, and more clients. And more clients mean more revenue.